Adobe — CreativeMeetup London 2016

We were invited to this year’s Adobe London CreativeMeetup which featured some great speakers including Dan Germain — the head of brand at Innocent Drinks, Marylou Faure — an incredibly talented freelance illustrator & art director and lastly, but by no means least, Tom Anders Watkins — a 21 year old multi-disciplined advertising creative.

This year’s event took place at the Shoreditch Studios in the heart of London’s creative hub and in true Adobe fashion we were treated to a great spread of food and drinks, including a glass of Prosecco on arrival and some locally produced beer by Curious Brews, a tasty choice between a hot dog or a burger by the kind folks over at Street Kitchen.

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The event kicked off with Rufus Deuchler, Principal Manager of Creative Cloud Evangelism at Adobe, showing us all the new features in the latest version of Photoshop including; Content-Aware Crop, the awesome Adjust facial features plugin that automatically identifies eyes, noses, mouths, and other facial features and then makes it easy to adjust them. He also showed the audience the updates to the Creative Cloud Libraries and Adobe Stock workflow.

One feature that particularly stood out to me was the new Pattern Maker feature found in the Adobe Capture mobile app. Rufus did a live demonstration of the Pattern Maker feature, which lets you create a pattern, live, using your phone’s camera and several options of how to set the repeating. This is definitely a feature you have to try for yourself.

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Next up, after a slight agenda and scheduling hick up, we had Dan Germain take the stage. Dan’s humorous talk covered the beginnings of Innocent Drinks and how he still, to this day, sometimes feels like he’s not sure what he is doing, with the point being that it is good to have this feeling as it helps produce more exciting, creative and engaging content. He pointed out that sometimes not having a concrete plan lets things grow more organically and offered up the example of the tone of voice that Innocent Drinks has — its friendly, funny and straight from the heart, its not over thought and orchestrated.

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After a short break we settled back into our seats and prepared ourselves for Marylou Faure’s talk. She gave us a look into here early career and how the decision to go full time freelance was the greatest choice she had made. She spoke about developing her personal style and how that led to her getting the commissions she wanted. Closing her talk off, Marylou took us through her 4 points of successful freelancing;

1. Patience
2. Fake it till you make it
3. Coherent portfolio
4. Keep busy

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Finally we had Tom Anders Watkins take the stage. Tom is only 21 years old and has already distinguished himself as a stand out creative, winning not only several D&AD awards but also Student of the Year by Art Directors Club of Europe. He spoke about his work and philosophy, giving us an example of how to get your work noticed by pretty much contacting anyone that may have the slightest interest. My favorite quote has got to be — Sir Tim Berners-Lee didn’t invent the Internet for you to piss around watching cat videos. Hear, hear Tom, well said!

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All in all Adobe pulled off another fantastic event and we are looking forward to joining again next year. A big thank you to Adobe and all of last nights speakers.

— — —

Paul